Chick-fil-A Uses ‘Tomahawk Chop’ to Profit off Racism Perpetuated by Native Mascots, By Danielle Miller
If you didn’t already boycott Chick-fil-A for their anti gay statements now you may have even more of a reason for their racism against Native Americans. Chick-Fil-A created a giant robotic cow (40 feet high and 15,000 pounds) next to a giant coke bottle with a picture of a tomahawk. The cow’s arm moves to do the “tomahawk dance” but it looks more like a nazi gesture. A simple search on google shows plenty of pictures and videos of the cow; it wears signs with different messages such as: “Chopping makes hungree 4 chikin” “Chop on chikin luverz chop on” “Chop burgerz outta yer diet”.
Chick-fil-A is a company that has proudly presented its Christian values. Chick-fil-A’s tomahawk cow is highly problematic when you consider the history of religious violence Christianity has had with Native Americans, the attempted termination of Native American cultures, as well as attempted extermination of Native Americans was committed in the name of Christianity.
This modern perpetuation of stereotypes continues to be an act of cultural conquest as well as a strategy to dehumanize Native Americans to justify other acts of economic conquest. Native mascots, as well as dances like the tomahawk chant, continue to contribute to these issues and do nothing but perpetuate ignorance and racism.
I do not even want to entertain the “honor” argument on this issue, but it will be addressed since that is the most frequent excuse for racism against natives in sports. In no way do I see how the tomahawk chant could be an honor to Natives. It references the history of scalping and perpetuates false savage stereotypes. The act of even perpetuating stereotypes, and such a graphic dance and chant, is primitive and beyond disrespectful.
The fact that children are witnessing these atrocities is unacceptable. Fake tomahawks are being sold at games. What a way to market racism and violence to children and sports fans.
apparently this cow has been in Turner Field for years, so even before Chick-fil-A’s homophobia became an issue this should have been a red flag
moot for me (no Chick-fil-A in Japan) but never eat there. Ever.