Nintendo posted some interesting statistics: 93% of the Wii U eShop audience are men, only 7% are women.
In June, when I said Nintendo should market more to women, I wasn’t blowing smoke out of my butt. I have very close connections to a lot of employees at Nintendo, and they told me that they were struggling with the female demographic.
My conversations with Nintendo’s employees are the reason why I posted this article two months ago. I chatted with some Nintendo employees a week before E3, and they were worried about the Wii U’s demographics. After I wrote the article, journalists from major gaming sites reached out to me and said, “Yeah, we’ve been hearing similar things from Nintendo. They are pissed that they are slowly losing the female audience.”
I didn’t write that article with some feminist agenda; this is strictly about what’s good for business.
Furthermore, there was a report last week revealing that Adult females oust teen males as largest gaming demographic in US.
Is it a coincidence that Nintendo’s games have become so heavily focused on female protagonists lately? Examples: Splatoon, Hyrule Warriors, Bayonetta 2, and Smash Bros? Even Tomodachi Life’s marketing seemed to be aimed at young girls for a huge portion of the campaign.
Is it a coincidence that Nintendo wants to release some QOL device to attract more women to their brand?
I don’t believe it’s a coincidence. I think Nintendo is fighting tooth and nail to get women to buy the Wii U, but everything keeps blowing up in their face. Sing Party was aimed at women, and it bombed. Wii Fit U was aimed at women, and it bombed.
Unfortunately, Nintendo of America keeps marketing the console to seven year olds, and that makes it very difficult to attract adult men and adult women to your hardware. Which is a shame because Wii U does have software for adults to enjoy.
this is blowing my mind because here in Japan Nintendo openly courts women with advertising that centers on boy-band pop-stars/actors playing Nintendo games. There’s also ads with women playing games, though I think those might be more for guys because it’s always a young actress being “cute.”
Animal Crossing and Tomodachi Collection were flat-out aimed at women, and female audiences made both games big hits (don’t forget, Tomodachi Collection was originally a DS game that sold over 3 million copies).
of course there’s also this ad for Famicom Remix that suggests only men played 8-bit games as children, but that’s thankfully the exception not the rule.Source: emilyrogersblog