Posts Tagged: Japan

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Places where Nintendo should (but probably won't) focus Bayonetta 2's marketing.

emilyrogersblog:

People always ask me how I would advertise Bayonetta 2 if I were in charge of Nintendo of America’s marketing. For many years, I’ve worked in marketing research for many companies, and I learned first hand how to target specific groups of consumers.

Because Bayonetta 2 is a Japanese game…

There hasn’t been much Bayonetta 2 advertisements in Japan. Nintendo continues to push Smash Bros 3DS with all its might, along with new ads for the New 3DS.

Bayonetta 2 sold 33,000 copies its first week. I don’t imagine it will ever reach 300,000 like the first game did (360+PS3)

Source: emilyrogersblog
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The Japanese Firm Selling Videogames to Women, Using Sex | WIRED

I was going to share this story along with all the stuff I wrote at TGS this year, but I think this one stands out. Not only was this the most entertaining thing I saw at the show, it gave me hope for video game marketing in general.

I’m sure every trade show has its sexist moments, but Tokyo Game Show is consistently uncomfortable for me. It’s not just the women asked to pose and parade around every booth (and yes, I mean every booth - even middleware companies hire models), it’s the “boys club” atmosphere of it all.

A trade show is a bad place to experience a video game. There’s so much noise, there’s so many people, your time is limited, everyone’s handing you flyers and free crap…it’s an assault on the senses. What Voltage and Sunsoft (yes, the same Sunsoft that made Batman on NES) did with their booths was push the games into the background. You can download a smartphone game anytime, anywhere. But only at TGS can you engage in a little roleplay.

CAPCOM pulled a similar move this year with a pellet gun shooting gallery in the rear of its booth. It was a chance for me to try something I don’t normally do and having zombie targets kept me thinking about Resident Evil while I was shooting.

But let’s not brush this under the rug: what the romance games corner did was, to me, revolutionary. In a room surrounded by male-gazing and leering, with a giant breast mural on display, these booths were the sexiest thing I saw all week. It had nothing to do with my tastes and everything to do with what women wanted. Speaking personally, when everyone at TGS is trying to sell me something with increasingly lewd messaging, seeing a space designed for women was a breath of fresh air.

I don’t think sex should be off-limits for video games, but after years of enduring “isn’t this SEXY look at these TITS” advertising for games, I don’t have confidence that any AAA title can pull it off. But Voltage and Sunsoft nailed it. I never even thought about female crossdressers before last week and now I’m wondering if I need to know more about them (the answer to that is yes, by the way. So hot.)

I should add that I have not played these games, so I don’t know if they are sex-positive or creepy or whatever. Based solely on this approach to advertising, I think they’re fantastic. And all the women I saw at TGS ate it up.

(crossdressing image taken from Twitter)

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coelasquid:

ohgiornodarling:

samehat:

A young Hideki Kamiya, the creator of Devil May Cry, Viewtiful Joe, and Bayonetta (via Derek)

i understand now.

I hope that someday in the future people will say the same thing about photos of me in my youth.

coelasquid:

ohgiornodarling:

samehat:

A young Hideki Kamiya, the creator of Devil May Cry, Viewtiful Joe, and Bayonetta (via Derek)

i understand now.

I hope that someday in the future people will say the same thing about photos of me in my youth.

(via cannonbarrage)

Source: samehat
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Sailor Zombie Lets You Shoot Undead Japanese Pop Stars | WIRED

When I first heard about this game in the spring, I groaned. “Love bullets”? It sounded like another ploy to separate obsessive AKB48 fans and their money.

When I saw it in action this week, I thought it might be campy fun. The premise is absurd, and the inclusion of rhythm-based dance numbers might make for a chuckle.

But sitting down and playing it made me realize just how creepy this concept is. Why would you make a game about shooting young girls in the face? “Zombies” schmombies, they look like teenagers. The shots sound like bullets, and one bullet is never enough. You have to tear into them to knock them down, but they always get back up.

I’m sure this all seems more innocent to Japanese people. Their gun laws are strict. You can count the number of annual shootings on one hand. But when you consider how these girls are already sexualized and fetishized in mass media, making them the main targets in a shooting gallery seems wrong. Very, very wrong.

And it cannot be said enough: out of all the girls that could have appeared in this game, two of the seven just happened to be the same two girls who were wounded by a crazy guy at a fan event this year. Of course that’s a coincidence, but it reinforces that these women are already at risk due to their fame (with the “accessibility” factor making them even more likely to be hurt). AND MOST OF THEM ARE MINORS. If it were my child in that game, I’d be furious.

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cyberleader2000:

not what you were expecting

what makes me laugh is some one pointed out that Momotaros’ Voice actor also does the Japanese dub of David Tennant I did not know this which makes this joke funnier to me.

(via geekcrashcourse)

Source: cyberleader2000
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uglyfun:

eggpunk:

my friend in japan found a really cool book

japan is more knowledgable about our curse words than you or i ever suspected

my position is redundant

I cannot teach the children anything more important than this

(via legendsoflocalization)

Source: eggpunk
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"The official record compiled by the Imperial Household Agency contains descriptions that dovetail with a reported memorandum by then Imperial Household Agency Grand Steward Tomohiko Tomita, which quoted Emperor Showa as saying that he would not visit Yasukuni Shrine because Class-A criminals were enshrined there."

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Recently-released documents indicate Emperor Hirohito, an important figure during World War II (even though his role in policy remains vague), stopped going to Yasukuni when the shrine honored Class-A war criminals.

When was that, exactly?

"A memorandum left by Grand Steward Tomita has revealed that Emperor Showa showed strong displeasure at Yasukuni Shrine enshrining Class-A war criminals and told the grand steward, ‘That’s why I haven’t visited there since that time. That is my true feeling.’" In fact, Emperor Showa had not visited Yasukuni since 1978 when it enshrined Class-A war criminals.

That’s right, the war criminals were not enshrined at Yasukuni until 1978. In other words, more than thirty years after the war ended. Which means there was no confusion over who those people were or the crimes they committed.

So remember this the next time you read about politicians or the shrine officials mention “tradition” or “honoring the dead” at Yasukuni:

  1. the war criminals have only been there since 1978
  2. enshrining the war criminals angered the Emperor
  3. no Emperor has been to Yasukuni since