Posts Tagged: Japan



Nintendo posted some interesting statistics: 93% of the Wii U eShop audience are men, only 7% are women.

In June, when I said Nintendo should market more to women, I wasn’t blowing smoke out of my butt.  I have very close connections to a lot of employees at Nintendo, and they told me that they were struggling with the female demographic.

My conversations with Nintendo’s employees are the reason why I posted this article two months ago. I chatted with some Nintendo employees a week before E3, and they were worried about the Wii U’s demographics. After I wrote the article, journalists from major gaming sites reached out to me and said, “Yeah, we’ve been hearing similar things from Nintendo.  They are pissed that they are slowly losing the female audience.”

I didn’t write that article with some feminist agenda; this is strictly about what’s good for business.

Furthermore, there was a report last week revealing that Adult females oust teen males as largest gaming demographic in US.

Is it a coincidence that Nintendo’s games have become so heavily focused on female protagonists lately? Examples: Splatoon, Hyrule Warriors, Bayonetta 2, and Smash Bros?  Even Tomodachi Life’s marketing seemed to be aimed at young girls for a huge portion of the campaign.

Is it a coincidence that Nintendo wants to release some QOL device to attract more women to their brand?

I don’t believe it’s a coincidence.  I think Nintendo is fighting tooth and nail to get women to buy the Wii U, but everything keeps blowing up in their face.  Sing Party was aimed at women, and it bombed.  Wii Fit U was aimed at women, and it bombed.

Unfortunately, Nintendo of America keeps marketing the console to seven year olds, and that makes it very difficult to attract adult men and adult women to your hardware. Which is a shame because Wii U does have software for adults to enjoy.

this is blowing my mind because here in Japan Nintendo openly courts women with advertising that centers on boy-band pop-stars/actors playing Nintendo games. There’s also ads with women playing games, though I think those might be more for guys because it’s always a young actress being “cute.”

Animal Crossing and Tomodachi Collection were flat-out aimed at women, and female audiences made both games big hits (don’t forget, Tomodachi Collection was originally a DS game that sold over 3 million copies).

of course there’s also this ad for Famicom Remix that suggests only men played 8-bit games as children, but that’s thankfully the exception not the rule.

Source: emilyrogersblog

With possible legislation in the works to build casinos in Japan, gambling is a hot topic in the press right now. And when you talk about gambling in Japan, the conversation starts with pachinko.

Pachinko parlors are everywhere and they are gaudy. Whatever you think of Las Vegas or neon lights, I promise you that pachinko parlors look like a nightmare. I remember on my first trip to Japan I kept taking pictures of the pachinko parlors because I couldn’t believe A how many there were and B how ugly they looked (also C they usually had weird English written on the side of the building).

Why is pachinko so popular? Because it is gambling. But gambling is illegal in Japan, so pachinko throws the thinnest of veils over the gambling and acts like it’s just a game where customers walk away with nothing more than prizes. It’s like a carnival!

The above graphic explains how the system works: players (the silhouette) have balls. Little metal balls, usually by the tray-load. You put the balls in the machine to play, and if you win, more balls come out. At any time you can take your balls to the counter and return them in exchange for a prize (think cigarette lighters, stuffed animals, anything but actual cash). This is parts 1 and 2 shown above, and it’s the official version of what pachinko is.

But what happens next is the player leaves the pachinko parlor and goes to a small window. That window is typically next to or just around the corner from the pachinko parlor. There is no sign above the window, but everyone knows where it is. At this window, players sell their pachinko prizes for cash (steps 3 and 4, above). Steps 5 and 6, where the prizes are returned to the pachinko parlor, happen behind the scenes.

Thus pachinko players are in it to win money, and even though the money doesn’t come directly from the pachinko parlor, it’s a system that everyone understands. Everyone, that is, except the cops.

The Asahi Shimbun has a quote from a police spokesperson claiming that “[Japanese police] have no knowledge of pachinko prizes being exchanged for cash.” (日本語で「パチンコで換金が行われているなど、まったく存じあげないことでございまして」)

…which is kind of like saying they have no knowledge that massage parlors offer sexual services because it doesn’t say “sex = 15,000 yen” on the sign outside.

Obviously this police spokesperson was feeding the press a line, but what has Japanese netizens baffled is: why? Everyone knows how pachinko works; the players, parlors, and exchange windows are all operating in full public view (unlike, say, the sex workers) so why feign ignorance? Maybe the cops just don’t want to explain to the press why pachinko is accepted while underground casinos get busted?

I don’t have an answer, but it’s weirder that the cops didn’t have a better answer prepared. It strikes me as dishonest to shrug your shoulders rather than admit that you look the other way.

UPDATE: maybe the cops look the other way and don’t want to talk about pachinko because they make money on the deal


Transmisogynistic slurs in XSEED's localization of Akiba's Trip: Undead & Undressed


Akiba’s Trip: Undead & Undressed is an action-comedy set in the Akihabara district of Tokyo, a center of otaku culture. The player is pitted against vampiric entities known as “Sythisters”, which feed on social energy; they can only be defeated by stripping off their clothes and exposing them to…

I didn’t think it was possible, but localization issues have managed to lower my opinion of a game series I already held in high contempt

Source: fucknovideogames



please unmute this vine

that was good advice thank you

Her message must be heard.

(via badoorsnk)

Source: chandigarhia


As some of you might already have guessed, I’m a fan of Japanese girl idols. One of the many, many idol groups in existence today in Japan is NMB48, a Osaka-based spin-off group of the (in)famous AKB48. NMB has a weekly show that’s surprisingly entertaining as well as educational called NMB to Manabu-kun, in which the members of NMB and a few comedians listen to guest lectures by experts in various fields.

Back on May 15th, the theme of the episode was pataphysics/the science of sci-fi. One of the topics of the lecture held by university professor Yanagita Rikao was the age-old question of "WHY ARE MAGICAL GIRLS NEVER ATTACKED WHILE TRANSFORMING???"

This was his answer, based on the magical girl series Futari wa Pretty Cure.

imageQuestion: The transformation scenes in Pretty Cure are very long, so why don’t the bad guys attack the girls in the meantime?

image"Even when I was little, I was thinking ‘Hey! Attack them now!’"

image"I found this odd as well, so I watched the transformation scene many times. And what I noticed is, when the Pretty Cures yell ‘Dual Aurora Wave!’ and transform, a rainbow-colored column of light shoots up from the ground, going BOOM!"

image"And then the Pretty Cures levitate, and go up into the air. Based on this, I believe the protagonists of Pretty Cure are being held up in the air by the power of light.”

image"When we think of light, we usually think it heats up things or lights up things. But in reality, light has the power to hold up things as well."

image"When the sun is beating down on us in the summer, the human body is being pressed downwards by the sun beams with a force of 2/100,000g.”

image"But this is only about a one-hundred of the weight of a mosquito, so no matter how hot it is, we don’t feel that sunlight is heavy."

image"So that means the light holding them up must be extremely strong. If we assume that the two Pretty Cures each weigh about 45kg and do some calculations…”

image"It means the light during the transformation must have the energy of 2,100,000,000kW per 1m2.”

image"While the entirety of power that Japan is capable of generating is only 100,000,000kW.”

image"So they’re using 21 TIMES the amount of energy the whole of Japan can generate.”

image"So what would happen if a bad guy jumped in to try to sabotage their transformation?"



image"So this means the best thing to do would be to transform close to any bad guys."

image"Yes. They are the strongest while they transform, and are practically invincible.”


the subtext here is that magical girls are the solution for Japan’s energy woes

Source: brickme
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for me it’s more like

Source: ijustcanttoday
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Yo-kai Watch furikake ⊟

What kind of rice should you have with your next meal? How about Yo-kai Watch flavored rice! J-List has this box with four different flavors of seasoning for your rice, none of which are likely to actually taste like ghosts or monsters. (More like salmon and eggs)

Oh, and you get a sticker, of course!

BUY Yokai Watch, upcoming games

Yokai Watch furikake? That’s two things my son loves in one package!

Source: tinycartridge
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Actors and suit actors!

Scanned by silverwind from ToQger Character Book.

Stunt performers: less glory but less burnout I’m guessing. Bet some of those stunt people have been in multiple incarnations of Tokusatsu productions, whereas the actors only get one shot.

(via geekcrashcourse)

Source: silverwind